Welcome to the Diaper Wars blog!
*This blog is created by SKEMA's students an assignment in the Brand Management course of SKEMA Business School
Who are we?
We are students at SKEMA Business School in Lille, MSc. International Marketing and Business Development. This blog is our assignment in the Brand Management course at school. Most of the entries in this blog is written according to our view only (all references are clearly stated). If you have any questions related to this blog audit, do not hesitate to contact us on the following address:
Loïc Coquelle
Dao Hong Nhung
What is in this blog?
In this blog, you will find information about the baby diaper market globally as well as the anticipated trend of the industry in the future. We also do research on the customers' expectation toward this kind of product in some countries to get to know the customer insight. Additionally, a large part of the blog is our analysis on the strategies of biggest suppliers in the market (i.e Pampers by Procter&Gamble v.s Huggies by Kimberley Clark), focusing on brand management. We will together see how they build and reinforce their brands.
Who will be interested in this blog?
Our blog is a good source for anyone who
Who are we?
We are students at SKEMA Business School in Lille, MSc. International Marketing and Business Development. This blog is our assignment in the Brand Management course at school. Most of the entries in this blog is written according to our view only (all references are clearly stated). If you have any questions related to this blog audit, do not hesitate to contact us on the following address:
Loïc Coquelle
Dao Hong Nhung
What is in this blog?
In this blog, you will find information about the baby diaper market globally as well as the anticipated trend of the industry in the future. We also do research on the customers' expectation toward this kind of product in some countries to get to know the customer insight. Additionally, a large part of the blog is our analysis on the strategies of biggest suppliers in the market (i.e Pampers by Procter&Gamble v.s Huggies by Kimberley Clark), focusing on brand management. We will together see how they build and reinforce their brands.
Who will be interested in this blog?
Our blog is a good source for anyone who
- intends to enter the baby diaper industry
- would like to find out more about the industry
- is interested in brand analysis
- loves babies :)