Disposable diaper is a product used for babies in the age of 0 to 3 years old (even 5 years old). Users are babies but parents are the ones who have full decision power. The younger the babies are, the more frequently they use diapers. To be more detailed, a 0-6 month-old baby uses in average 8-10 diapers/days while a 6-12 month-old consumes only 5-6 ones per day. At that speed of consuming, parents have to pay for at least 150 diapers per month, 1800 ones per year. In other words, baby diaper is a frequent indispensable good in the monthly checklist of any family with small kids.
Diapers can be considered a must-have product for families with small children. The need is almost the same in every country in the world. However, the consumption differs depending on the habit and income of each family in different countries or geographic territories. For example, parents in developed countries such as North America or Europe are considered to be more sophisticated and, to some extend, richer. Thus, they pay more attention to the quality of the products and less to the price. They can afford big bulk diaper bag with high cost. On the contrary, parents in developing countries care more about the price as their disposable income is lower. In Africa, parents even buy only two or three diapers each time as they do not have money to afford more.
The global baby diaper market is estimated to reach USD 52.2 billion in 2017 according to the report "Baby Diaper Market - Global Scenario, Trends, Industry Analysis, Size, Share and Forecast, 2011 - 2017" by Transparency Market Research. The market was recorded at USD 35.6 billion in 2011 which means a tremendous 46.6% rise in 6 years.
Reasons for the growth can be listed as followed:
Market segment by areas:
If we look at the product life cycle of baby diaper, it is clearly seen that the market of each area stands in different stage of the cycle.
Diapers can be considered a must-have product for families with small children. The need is almost the same in every country in the world. However, the consumption differs depending on the habit and income of each family in different countries or geographic territories. For example, parents in developed countries such as North America or Europe are considered to be more sophisticated and, to some extend, richer. Thus, they pay more attention to the quality of the products and less to the price. They can afford big bulk diaper bag with high cost. On the contrary, parents in developing countries care more about the price as their disposable income is lower. In Africa, parents even buy only two or three diapers each time as they do not have money to afford more.
The global baby diaper market is estimated to reach USD 52.2 billion in 2017 according to the report "Baby Diaper Market - Global Scenario, Trends, Industry Analysis, Size, Share and Forecast, 2011 - 2017" by Transparency Market Research. The market was recorded at USD 35.6 billion in 2011 which means a tremendous 46.6% rise in 6 years.
Reasons for the growth can be listed as followed:
- Increasing birth rate
- Hygiene awareness rise
- Rising in disposable income
- Changing in consumer preference
- Other demographic patterns
Market segment by areas:
- EMEA (Europe, Middle East and Africa): 33%
- Pacific Asia: 30% (fastest growth rate, CAGR: 8.4%)
- North America, Western Europe: slow growth rate as the market has reached saturation.
If we look at the product life cycle of baby diaper, it is clearly seen that the market of each area stands in different stage of the cycle.
Cloth diaper
- Flat
- Fitted
- Pre-Fold (highest percentage)
- All-in-One
- Others
- Ultra-Absorbent Diapers
- Super-Absorbent Diapers
- Regular Diapers
- Biodegradable Diapers
- Training Nappy
- Swim Pants